Frédéric Fekkai's New Beauty Company Celebrates the Provençal Way of Life

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Frédéric Fekkai's New Beauty Company Celebrates the Provençal Way of Life

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THE IDEA behind Bastide is this Provençal way of life,” says French hairstylist and entrepreneur Frédéric Fekkai of his new beauty and lifestyle company, Bastide, gesturing to the streets of Aix-en-Provence, the home base of the brand and its first store. “If I look around, people are just healthier here and more relaxed.”

Fekkai, 58, a native of Aix, and his wife, Shirin von Wulffen, 43, have flown in from their adopted city of New York to open Bastide’s flagship boutique, an airy 450-square-foot space with an arched…

By | 2017-07-13T14:45:47+00:00 July 13th, 2017|Comments Off on Frédéric Fekkai's New Beauty Company Celebrates the Provençal Way of Life