Patek Philippe's Once-in-a-Decade Exhibition Opens in New York

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Patek Philippe's Once-in-a-Decade Exhibition Opens in New York

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A STRANGER asks for the time: Do you check your watch or tap your smartphone? A growing number of men take the latter route. And even Patek Philippe, one of the world’s mightiest horological brands, concedes that watches no longer rule the world’s wrists. And so, when gathering over 450 timepieces from its vaults in Geneva for the Art of Watches, Grand Exhibition, a retrospective opening July 13 in New York, the company knew it had to appeal not only to watch enthusiasts but to the dial-illiterate as well. Old-school fans would attend the show (which runs to July 23) even “if we put it at the North Pole,” said…

By | 2017-07-12T17:45:16+00:00 July 12th, 2017|Comments Off on Patek Philippe's Once-in-a-Decade Exhibition Opens in New York