The NFL's Digital Push Into Europe

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The NFL's Digital Push Into Europe

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Frustrated by its inability to attract European viewers, the National Football League is changing the game plan.

The NFL is partnering with marketing giant WPP and the investment firm Bruin Sports Capital in a new venture aimed at convincing more Europeans to watch American football on their televisions and mobile devices.

The deal calls for Bruin and WPP to launch an independent company with the exclusive rights to market…

By | 2017-06-19T08:45:40+00:00 June 18th, 2017|Comments Off on The NFL's Digital Push Into Europe