The meal-kit market keeps getting bigger: Consumers can now opt for organic meal kits (Sun Basket), Southern meal kits (Peach Dish) and even Tom Brady-inspired vegan meal kits (TB12). This summer, Amazon got into the $5-billion-a-year business, offering kits that include all the ingredients you need to make, say, a veggie burger with harissa aioli and smoked eggplant in 30 minutes. So far, the kits are available only in Seattle and only to subscribers to Amazon Fresh, the company’s grocery service. Its slogan: “We do the prep….
The Problem With Meal Kits
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