The Skinny-Jeans Backlash: Why Non-Stretch Denim is Ruling Again

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The Skinny-Jeans Backlash: Why Non-Stretch Denim is Ruling Again

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FOR MORE THAN a decade now, well past the lifespan allotted most trends, skinny jeans have dominated denim sales. Many women consider them the closest thing to an infallible garment the 21st century has yet produced. Skinnies owe their existence and money-grabbing allure to elastane, also known as Lycra, the stretchy synthetic fiber that allows for figure-sculpting cuts that Mr. Levi Strauss could never have imagined. But skinnies may have reached their snapping point: 100-percent-cotton denim—known in the industry as…

By | 2017-06-28T15:46:16+00:00 June 28th, 2017|Comments Off on The Skinny-Jeans Backlash: Why Non-Stretch Denim is Ruling Again