A Netflix Plan for Yachts, Fancy Chairs and Political Systems

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A Netflix Plan for Yachts, Fancy Chairs and Political Systems

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Taking a page from Netflix’s playbook, General Motors recently launched a program called Book by Cadillac. For $1,500 a month, subscribers will be able to “borrow” one of the company’s 10 models, then trade it in for another Cadillac as many as 18 times a year. So far, almost 5,000 patrons have signed up for the rental arrangement.

To be honest, the Netflix analogy reported in the press only works up to a point. Unlike Netflix, which rarely streams hot new releases, Cadillac makes all of its models available to…

By | 2017-03-24T03:45:11+00:00 March 23rd, 2017|Comments Off on A Netflix Plan for Yachts, Fancy Chairs and Political Systems