Are You Man Enough to Buy These Skin-Care Products?

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Are You Man Enough to Buy These Skin-Care Products?

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SOAP MADE FROM beer. Deodorant that smells like bourbon. Shave cream named after a sherpa. All of these indelicate products come to us thanks to skin-care companies, launched over the past few years, that are marketing strenuously—some would say, overcompensatingly—to men.

As anyone who remembers the musky scent of Lucky Tiger aftershave can attest, aggressively male-targeted products aren’t a new phenomenon. Relegated to the shadowy corners of drugstore shelves by the endless array of eye creams and makeup removers…

By | 2017-03-22T22:40:22+00:00 March 15th, 2017|Comments Off on Are You Man Enough to Buy These Skin-Care Products?