Fashion Adopts the Soccer Scarf…and Fans Just Don't Get It

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Fashion Adopts the Soccer Scarf…and Fans Just Don't Get It

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Music fans collect ticket stubs. Dennis Crowley collects soccer scarves. The co-founder and executive chairman of Foursquare, the app that lets users check in and review shops, is a footy fanatic. Not only does he own his own semi-pro team, Stockade FC, based in upstate New York, but Mr. Crowley’s love of the game has taken the 41-year-old to matches around the world. Along the way, he’s amassed over 50 soccer scarves—the logo-laden souvenirs woven in team colors that fans flash at the games, much as Packers fans wear towering cheese-head hats. Yet when I mentioned a new tendency among fashion brands to make their own…

By | 2017-12-11T17:45:08+00:00 December 11th, 2017|Comments Off on Fashion Adopts the Soccer Scarf…and Fans Just Don't Get It