Some Styling for the Apple Watch

Home/Some Styling for the Apple Watch

Some Styling for the Apple Watch

This post was originally published on this site

A bit bored with wearing the Apple Watch on your wrist? There’s a way to put it on a chain, hang a fat bee, feathered arrow, or silver tassel from it, and wear it as a pendant around your neck.

“We’re juxtaposing antique talismans with new technology,” said Jessica Lee, creative director and co-founder, along with one of her brothers, Jonas, of the California-based company Bucardo, which is named after a Spanish mountain goat that was the first animal to be brought back (even briefly) from extinction through cloning. “People can express themselves with the watch and still use the technology.” When the wristband pieces are slid off an Apple Watch, the chain can be slid onto the top groove and the charm onto the bottom, to hang down like a pendant.

The Arrow charm, by Bucardo.

In August 2015, the siblings posted on the crowdfunding website Kickstarter their idea for a fob and chain combination to turn an Apple Watch into a pocket watch — and hit their $25,000 target in 15 days, Jonas Lee said.

The company sells that pocket watch combination and other items on its website. Now, in a desire to expand the charm collection, Ms. Lee said she chose the bee, arrow and tassel from 50 ideas because the shapes were easily identifiable.

Finding the balance between the charm size and the rectangular Apple case was the toughest challenge, Ms. Lee said. “It’s difficult to get the wingspan right,” she said about the bee. “We need to make the bee smaller and more delicate, lightening up the wings by softening the shape or cutting out work with the metal.”

The new products — at $169 for a gold charm and chain, $149 for a silver set and $59 for an individual charm — will be available online in April. Plans include more-casual charms made out of leather, and sports wrist straps.

By | 2017-03-22T22:40:16+00:00 March 22nd, 2017|Comments Off on Some Styling for the Apple Watch