At Artspace Warehouse in L.A., neon-pink signs direct customers to sections organized by price, with small-scale original pieces by artists such as Berlin-based Kati Elm that cost as little as $40. “I am sure I sell more because of the democratic price,” Elm said.
Writer David A. Keeps looks at artists — emerging and established — who are reaching an audience, not through an exclusive show where a few works sell at high prices, but rather through new galleries and websites where low-priced creations sell in volume. For shoppers, the upshot is easier access to inexpensive work.
Photos, from top: The shopping cart and pink price signs in Artspace Warehouse. Credit: David A. Keeps
David Bowie’s Pop art-influenced “Iman No. 1,” a portrait of his wife, the model and actress Iman, sold as a limited edition on the budget-minded art website 20×200. Credit: David Bowie / 20×200.