There's Something About Breath Mints and Sharing

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There's Something About Breath Mints and Sharing

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For makers of breath-freshening mints and gum, there is no such thing as over-sharing. From big candy companies to small artisanal confectioners, the makers of mints are tinkering with product design, packaging, and marketing, all to encourage us to share.

A mint is “a social currency,” said Jeff Wurtzel, a marketing brand director…

By | 2017-09-11T16:48:12+00:00 September 11th, 2017|Comments Off on There's Something About Breath Mints and Sharing