Why Nike Chose Virgil Abloh to Rethink Its Sneakers

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Why Nike Chose Virgil Abloh to Rethink Its Sneakers

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For a man with a lot going on, Virgil Abloh sure takes an unconventional approach to communication. “I’ve stopped reading emails, I’ve given up,” said the 36-year-old designer, who now runs his four-year-old fashion label, Off-White, through WhatsApp, an instant messaging service that lets him chat instantaneously with his production team in Milan. It’s a thoroughly modern way to operate as a thoroughly provocative streetwear designer who turns graphic hoodies into $511 statement pieces and sells tailoring-averse millennials on…

By | 2017-09-07T14:46:13+00:00 September 6th, 2017|Comments Off on Why Nike Chose Virgil Abloh to Rethink Its Sneakers